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The artist has donated the entirety of his twenty-five thousand pound honor cash to the Music Venues Trust, which functions to protect the Britain's independent music venues.

Fender was awarded the award on 16 October as his new release People Watching was declared the top album of the past year.

Fender has opted to give the cash to the trust, in appreciation of the crucial part small stages played in his initial steps.

"I personally would not have achieved this success if it weren't for all the shows I did around the region, and further afield, when I was starting out," stated the artist. "These locations are iconic, but they are struggling."

From early 2023 onward, more than 150 of these venues have ceased operations – about 16% of the entire UK sector.

Recently, major artists like the band Pulp, Coldplay, Katy Perry and Sheeran have all aided the Music Venues Trust in its initiatives to keep the scene afloat, by applying a modest fee to their ticket costs, which benefits local stages.

Sam Fender also participated, raising in excess of £100,000 on his 2024 arena tour to support numerous grassroots venues across England, Scotland, and Wales.

The donation supported venues that were facing possible closure due to challenges stemming from water damage, blazes and family tragedies, as well as permit problems, legal disputes and neighbor objections.

Other venues were granted financial assistance in modernizing infrastructure and gear that helped artists and concertgoers.

"The idea that funds from concerts in large arenas supports the smaller venues, where it all starts for musicians like me, is just logical," Sam Fender has stated.

The musician is among several artists to give his award funds to good deeds.

When the band received the trophy in the year 1996 for their record Different Class, lead singer Jarvis Cocker announced that the act would donate their winnings to the charity War Child.

During 2002, rapper and singer she shared her award between several charities, like the children's charity and a charity for Sickle Cell.

"And I contributed a thousand pounds to the center, to their classes, because I trained in gymnastics when I was younger and they lacked better apparatus," Ms Dynamite explained to the media.

Two years ago, the band contributed their prize money to the community center that nurtured their band, alongside other independent music bodies.

Also the 1994 recipients they contributed their award to a charity for MS after a friend was identified with the illness.

"Winning was ample," said singer Heather Small. "The prize was the cherry on top but we didn't require the bonus, because we had the cake. So our success affected the lives of others."

Recently, the Music Venues Trust announced it had saved several local spots in that region, by transferring them to local control.

The Joiners in the city and the other in the city were acquired under the public acquisition program, which is funded by Arts Council England and supporters who purchase "shares" in the properties.